Mahaska: Bottling & Distribution
DELIVERABLES — Branding, Stationery, Marketing Materials, Fleet Wraps, Animation
A Native American term, Mahaska means “white-cloud”. In the end, we combined the ideas of a classically American blue-collar badge with a recurring arrow pattern that pays homage to the history behind their moniker.
The contemporary mark strips away any unnecessary elements, and we’re left with the same bold logo-type from the badge, with a simplified cloud.
Once the brand was in place, we helped Branden with a variety of deployments, both big and small. From enormous 18-wheelers to pens and pencils, the brand had to stand up to a litany of applications.